I’ve conducted an online survey using SurveyMonkey website which allows me to reach wider audience by just sharing the link of my survey through other social media sites. Survey is important for me in order to know what to produce by observing the audience preference. Below are the results of my survey.
Demographics:
Based on my audience research, there are more females than males, which means they could be my target audience.
I’ll be focusing on teenagers storyline since that will be satisfied more than half of my audience.
Psychographics:
Most audience chose action as their favourite genre. I will consider both romantic comedy (the second highest vote) and action genre.
About 6% of the audience said they don’t watch the trailers which means other 94% watch the trailer and this is a significant factor that will influence their choice to watch the film or not.
YouTube has become the base of watching trailer as we are in modern high technology era.
This shows the significant factors of a trailer.
This shows the importance of a trailer to captivate the audience.
Most audience watch G, PG and PG-13 rating films rather than R and NC-17.
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